Brand rules for two bands
The Night Buses & Wren Hollis
The problem
A one-line ask gives the same neon poster everyone gets.
What we changed
A real brief, then a short written rule set per artist. The same gig came out as a loud two-ink flyer and a quiet linocut card.
Why it matters
Direction is the design. Written rules make it repeatable.
Reworked for this portfolio: the name, the logo and all data are made up.
